1. PROGRAM DESCRIPTION: The Chef to the Rescue Recipe Challenge is a recipe contest, with eight different recipe categories. Every two weeks, participants can submit recipes within a specific category (example: your best chili recipe) for the opportunity to win a prize. Participants enter the contest online at http://cheftotherescue.msn.com. The Challenge begins at 12:01 a.m. Pacific Time (“PT”) on February 4, 2008 and ends at 11:59 p.m. PT on May 11, 2008.

2. HOW TO ENTER: Create your own unique vegetarian recipe that best fits the recipe category you are entering. See Entry Chart below for all categories and eligible dates for entry. Recipes must be vegetarian (meaning a meatless recipe that may contain eggs or dairy; however, no meat, fish, seafood or meat derivatives). Recipes must include all ingredients with exact U.S. measurements and other complete directions, with all required utensils, timing, serving amount and other relevant information. All ingredients used must be readily available. Recipes should not include any brand-name products outside the Kellogg’s® family of products, should not include alcohol as an ingredient and should not reference links to other Web sites for ingredients and/or preparation instructions. Submitted recipes should not already appear in Kellogg recipe sections or have been previously published in cookbooks, magazines or other publications. Using a Kellogg’s product does not enhance your changes of winning.

To enter, access the Chef to the Rescue Recipe Challenge Web site online at http://cheftotherescue.msn.com and complete the online entry form, and then follow instructions to enter the contest. Entries must be submitted by 11:59:59 PM (PT) of the final date listed in the Entry Chart for each Recipe Challenge category. Maximum character counts for entry fields are as follows: Recipe Title: 50 characters maximum, Recipe Ingredients: 900 characters maximum, Recipe Instructions: 1,600 characters maximum.

Limit one (1) entry per person per Entry Period/Challenge Category. In the event of a dispute regarding the identity of the person submitting an online entry, an entry will be deemed to have been submitted by the Authorized Account Holder of the e-mail address submitted at the time of entry, providing that person meets all eligibility requirements set forth in these Official Rules. “Authorized Account Holder” means the natural person who is assigned to an e-mail address by an Internet access provider, online service provider or other organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Entrants may not participate with multiple e-mail addresses, nor may entrants use any device to enter as multiple entrants. Any entrant who attempts to enter with multiple e-mail addresses or under multiple identities will be disqualified from participation in the Promotion and all entries submitted by that entrant will be void.

All entries must be original works; must never have been previously published; must not infringe on any third-party rights; and may not include content that is offensive, violent, derogatory, sexually suggestive, obscene, defamatory, or that contains explicit language or imagery or is otherwise inappropriate for publication in general circulation. By entering the Promotion, the entrant gives Microsoft Corporation and Kellogg North America Company (“Sponsors”) the right to use, edit or publish the entry without further compensation, and winner assigns all rights, title and interest in the submission to the Sponsors, and, if required, will sign any documents necessary to transfer copyright and rights of publicity. Submissions may be posted in the future for public viewing, and by submitting your entry, you agree to allow your entry, in its entirety, to be exhibited on the Internet and in other media, without compensation. You further agree to allow your name and likeness to be used in connection with your entry, including exhibition on the Internet or in other media, without compensation. All entries shall be subject to the Microsoft Service Agreement/Terms of Use. Not all submissions will be posted. Whether a submission is posted is at the sole discretion of the Sponsors. Sponsors are not responsible for any change of e-mail address, mailing address and/or phone number of entrants; or for lost, late, illegible, garbled or misdirected entry materials; or for any computer, online, telephone, human or other error; or for any technical or other malfunctions that may occur. Entries may not be accepted if, in the Sponsor's sole discretion, an entry is mechanically reproduced, illegible, incoherent, unusable or incomplete. Proof of submission does not constitute proof of delivery. All information is collected in the United States of America.

Entry Chart

Entry Period

1
2
3
4
5
6
7
Challenge Category

Eye-Opening Breakfasts
Chili Cook-Off
30-Minute (or Less) Quick Meals
Sensational Salads
Southwestern Cooking
Asian-Inspired Meals
Grilling/Burgers
Submit Your
Entry between
2/4/2008–2/17/2008
2/18/2008–3/2/2008
3/3/2008–3/16/2008
3/17/2008–3/30/2008
3/31/2008–4/13/2008
4/14/2008–4/27/2008
4/28/2008–5/11/2008
Entry Periods begin at 12:00 a.m. (PT) on start date of each Period and end at 11:59 p.m. (PT) on end date of each Period.

Recipe Challenge Descriptions:


Eye-Opening Breakfasts – We would love to hear how you savor a delicious vegetarian weekend breakfast. You might like to include Morningstar Farms® Veggie Sausage Patties or Veggie Sausage Links – spicy and savory flavors with better-for-you protein.

Chili Cook-Off – Dazzle us with your favorite meatless chili recipe. And remember, if the taste and texture of traditional chili is what you’re after, Morningstar Farms® Meal Starters™ Grillers™ Recipe Crumbles™ make it possible.

30-Minute (or Less) Quick Meals – What is your solution when you want a good meal in a hurry? Try a little help from Morningstar Farms® Meal Starters™ Chik’n or Steak Strips. They are so versatile that they work in just about any quick dish.

Sensational Salads – Talk about a versatile dish — salads can be as simple or elaborate as you want to make them. We want to hear about your favorite salad creation. Don’t forget, Morningstar Farms® Meal Starters™ Chik’n Strips can add extra flair to all your salads.

Southwestern Cooking – Beyond burritos and tacos, this popular cuisine brings distinct flavors to the dinner table. Share your family’s favorite Southwestern dish with us. Morningstar Farms® Spicy Black Bean Veggie Burgers are a great foundation for your savory Southwestern veggie meal.

Asian-Inspired Meals — Do you have a good vegetarian recipe with Asian flair? Tell us about it. Personally, we love to give a delicious veggie twist to our Asian favorites by using Morningstar Farms® Garden Veggie Patties™.

Burgers – How do you take your burger from meal to masterpiece? The combinations are limitless, but no matter how you top your burgers you can’t go wrong when you start with Morningstar Farms® Grillers Prime™ Veggie Burgers.

3. ELIGIBILITY: Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at the time of entry. Employees of Microsoft Corporation, Kellogg North America Company, their respective parent companies, subsidiaries, affiliates, advertising, promotion and other agencies (including Marden-Kane, Inc.), and their immediate family members and/or those living in the same household of each are not eligible to participate. Individuals who are employed and/or involved in the preparation or review of food or recipes on a professional basis are not eligible to participate. Void where prohibited.

4. JUDGING PROCESS:

INDIVIDUAL RECIPE CHALLENGE CATEGORIES:
All entries will be judged on or about the week following the entry deadline by Sponsor or its designee, the judges in the Contest, whose decisions are final and binding. All contest entries will be judged based on the following judging criteria: Originality of the recipe — 50%; Flavor of the recipe — 30%; and Name of the recipe — 20%. The entrant who receives the highest score will be declared the winner. In the event of a tie, the entrant with the highest score in the “Originality of the recipe” category will be declared the winner. If there is still a tie, the entrant with the highest score in the “Flavor of the recipe” category will be declared the winner. Winner will be notified by phone, e-mail and/or mail at Sponsor’s discretion.

GRAND PRIZE WINNER:
The Individual Recipe Challenge Category winner with the highest score will be declared as the Grand Prize Winner. In the event of a tie , the entrant with the highest score in “Originality of the recipe” category will be declared the winner. If there is still a tie, the entrant with the highest score in the “flavor of recipe” category will be declared the winner. Winner will be notified by phone, email and/or mail at Sponsor’s discretion.

5. PRIZES AND APPROXIMATE RETAIL VALUES (ARV):

INDIVIDUAL RECIPE CHALLENGE CATEGORIES:
One (1) Prize for each Recipe Challenge Category. Eight (8) prizes total.
An autographed copy of Cat Cora’s new cookbook, “Cooking From the Hip.” ARV of Challenge Prize: $40.

GRAND PRIZE WINNER: One (1) Grand Prize – A four (4) day/three (3) night trip for the Winner and one (1) guest to dine in one of Cat Cora’s new restaurants in either Santa Barbara or Santa Monica, California. Trip includes: round-trip coach air transportation for two (2) persons from major airport closest to the winner’s residence to the major airport closest to the restaurant location (to be determined at Sponsor’s sole discretion), standard hotel accommodations consisting of (1) room for three (3)-nights (based on double occupancy), round-trip ground transportation to/from airport and hotel, one (1) dinner for two (2) persons at Cat Cora’s restaurant. Trip must be taken by December 31, 2009 or prize will be forfeited. TRAVEL CONDITIONS: Travel companion must travel with winner on same itinerary, and sign Liability and Publicity Releases (unless prohibited by law) prior to issuance of travel documents. If travel companion is under 18 years old, and is not the child of the winner, the companion’s parent or legal guardian will be required to co-sign a travel release. No transfer or substitution of trip elements will be permitted. Winner must depart/return from the same major airport. Meals, gratuities and all other expenses not specifically mentioned herein will be the sole responsibility of the winner. Trips are not redeemable for cash. Total ARV of prize $3,500. Unclaimed prizes will not be awarded. All applicable federal, state, and local taxes on prize are the sole responsibility of the prize winners. Prize winners will receive a 1099 tax form for the approximate retail value of the prize.

6. GENERAL: Potential prize winners will be required to sign and return a notarized Affidavit of Eligibility/Liability Release and, where permitted by law, Publicity Release within ten (10) days after first notification attempt. If prize notification or prize is returned as non-deliverable, prize may be forfeited and an alternate winner may be selected as provided in these Official Rules. No correspondence will be acknowledged. No cash equivalents, substitutions or transfer of prize permitted except that Sponsor reserves the right to substitute a prize of equal or greater value in the event that an offered prize or any part thereof is unavailable. Entries not complying with all rules are subject to disqualification. Each selected Finalist grants to each of Microsoft (including its affiliates, employees, agents, and contractors) and the Contest judges an irrevocable, royalty free, fully paid up, worldwide license to use, review, assess, and otherwise analyze the entry (recipe) and all its content in connection with this Contest. Entrants agree to be bound by the terms of these Official Rules. This Contest shall be governed by the laws of the State of Washington, and participants hereby consent to the exclusive jurisdiction and venue of Washington courts (state and federal) for any cases or controversies arising out of the Contest. The Winner will be required to execute and return an Affidavit of Eligibility and Liability Release and where legal, Publicity Release, within 14 days following the date of issuance of notification. Non-compliance with this time period or return of any prize/prize notification as undeliverable may result in disqualification and selection of an alternate Winner. Acceptance of prize constitutes permission for Microsoft Corporation and its agents to use winner’s name and likeness and winner’s company name for advertising and promotional purposes without additional compensation unless prohibited by law. By entering, participants release and hold harmless Microsoft Corporation, Kellogg North America Company, and their respective subsidiaries, affiliates, advertising and promotions agencies (including Marden-Kane, Inc.), prize suppliers, and all of their employees, officers, directors, shareholders and agents (collectively, “Releasees”) from any and all liability or any injuries, loss or damage of any kind arising from or in connection with this Contest, the use of any entry, or the acceptance or use of any prize won.

7. INTERNET: If for any reason this Contest is not capable of running as planned due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, uploads of malicious files or viruses, or any other causes beyond the control of the Sponsors which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Contest, the Sponsors reserve the right at its sole discretion, to disqualify any entry or any individual who tampers with the entry or voting process, and to cancel, terminate, modify or suspend the Contest and select winners using all eligible, non-suspect entries and/or votes received as of the date of termination. Releasees assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. Releasees are not responsible for any problems or technical malfunction of any telephone network or telephone lines, computer online systems, servers or providers, computer equipment, software, failure of any e-mail or entry to be received on account of technical problems, human error or traffic congestion on the Internet or at any Web site, or any combination thereof, including any injury or damage to participants or any other person’s computer relating to or resulting from participation in this Contest or downloading any materials in this Contest. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSORS RESERVE THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW.

8. CONFIDENTIALITY: For information about how Kellogg Company uses your personal information, please see Kellogg Company privacy policy, located at http://www.kelloggcompany.com/privacy.aspx. For information about how Microsoft uses your personal information, please see the MSN privacy policy, located at http://privacy.microsoft.com/en-us/default.aspx.

9. WHO WON: To receive the names of the winners, mail a self-addressed stamped envelope to: Chef to the Rescue Challenge Winners, P.O. Box 714, Sayreville, NJ 08871-0714. Winners Lists will be available after June 15, 2008. Requests received after July 15, 2008 will be disregarded. Residents of VT may omit return postage.

10. SPONSOR: The Sponsor of this Contest is Microsoft Corporation, One Microsoft Way, Redmond, Washington, 98052-6399 and Kellogg North America, One Kellogg Square, Battle Creek, MI 49016. The Contest administrator is Marden-Kane, Inc., 36 Maple Place, Manhasset, NY 11030.